At a recent technology convention, Steve Jobs once again wowed the world with the ingenuity of the Apple engineers.
“We have discovered,” announced Jobs to a crowd of raucous and enthusiastic supporters, “that when you expose certain non-sensitive media to different types of radiation and light, it can create a chemical imprint of what you are viewing right at that instant. You can capture moments in your every day experiences. You can capture landscapes. You can create art from life happening all around you. This has so much potential to be a beautiful, complex process.”
The announcement and unveiling of the new subsequent Apple products for producing such images, such as the iD50 and the iRebel, were met with widespread curiosity and excitement.
“I can’t wait to buy one of these image-producing machines!” writes a consumer on an Apple forum. “I just hope they have touch screens, since I can’t really remember how to push buttons.”
Though consumers seem to be supportive, other companies are less so, citing minor flaws in the program. Steve McCurry, world-renowned photojournalist for National Geographic and other publications, commented on his blog that he was “pretty sure this already existed.” Other critics have issues with the aesthetics of the groundbreaking new technology, the most common being that the iD50 and iRebel are unoriginal models based on cameras already in production and during the presentation were simply painted white. However, supporters of the ambitious Apple Inc. efforts dismiss these claims, calling critics “pathetic naysayers of Steve Jobs’ obviously genius vision.”
When told about the release of the new products, Michio Kariya, president of Nikon, reacted with obvious disgust. His statement, translated loosely from its original Japanese: “you have got to be fucking kidding me.”